Our approach begins with asking pertinent questions to understand your objectives, constraints such as budget, regulatory compliance, timeframe, challenges, and the industry ecosystem you operate in. With a clearly defined mandate, we leverage our trend and technology spotting methodology, collaborating with experts from within and outside of Matrix, to conduct thorough research across diverse domains.

Our systematic research process entails scouring various websites, analyzing our analysts’ assessments, and utilizing our accumulated knowledge and experience. Additionally, we engage in a ‘serendipitous search’ that arises from our team’s broad, multidisciplinary expertise. Once we have explored every possibility, including cross-application of insights from different fields, we use our unique value and feasibility matrix to refine our research.

We maintain transparency by keeping you informed of our progress, sharing our findings, and proposing adjustments to the project scope as necessary. Our tailored, dynamic process can be completed in just a few weeks, from start to finish.